Pampers is encouraging the nation to celebrate the birth of the royal baby by sharing their good wishes and support via Twitter #babyblanket and http://www.pampers.co.uk/babyblanket over the next two weeks.
Pampers will be knitting these messages of support into a baby blanket for the new parents, and are hoping to create the world’s largest baby blanket composed of best wishes. For every message sent to the blanket, Pampers will be donating a nappy to family support charity Home-Start UK (aiming to reach a quarter of a million nappies).
You can keep up to date with how Pampers is getting on by viewing a live stream at http://www.pampers.co.uk/babyblanket. The blanket will also be being knitted live at Westfield Shopping Centre (Shepherd’s Bush) between 18 – 21 July, and then will be unveiled later this month at a location to-be-confirmed! Once the blanket has been completed, Pampers will be donating framed sections of the blanket to a number of children’s hospitals across the UK.