Starting an online venture is appealing for many mothers and entrepreneurs. You will get the flexibility a 9-5 job will never give you, and you can still manage your business on the go. However, there is something different about online only companies; you will need to build credibility and go for the social proof to manage your reputation and get your customers to trust you. Below you will find a few tips on how to create social proof and appear legitimate as an online business owner.
Social Media Consistency
One of the things small and medium sized business owners struggle with is keeping on top of their digital marketing, including social media. Most people try out on their own, and spend hours trying to figure out what works and what doesn’t on different platforms. In fact, they are only shooting in the dark. You will need a consistent message and image, and it is hard to get. The good news is that you can sign up for social media marketing packages that will give you all the stats you need and save you up to two hours a day, so you can focus on what really matters in your business.
Contact Details
It is important that you display your contact details on every page of your website, as well as on your social media accounts. You want to be a credible brand, and show people that you are actually real, easy to contact, and genuine. You can get a virtual address if you are running your business from home from physicaladdress.com for less than you would think, and even invest in a Voip local number, so your clients can contact you. Giving out your personal number and address is not a good idea.
GDPR Compliance
It is crucial that you comply with the latest GDPR regulations, when it comes to your website and online marketing. If you are using an autoresponder to build your business list, you will need to ensure that you are using a double opt in setting. You will need a custom privacy and cookie policy, as well as a cookie notice. Thankfully, most blogging and website platforms will give you a simple code to put in your pages and comply with the regulations.
Being Listed In Directories
It is crucial that you get your foot in the door when it comes to directories. You will not only get links back to your profile, but also be found easier in search engines. If you have just launched your website, it might take a while to get your site noticed by Google, and – for the time being – you can get enquiries and exposure from different online business directories. You can also build social proof if you start collecting ratings and feedback from your current customers in the directories.
Establishing Yourself as an Expert
One of the ways you can get your audience to trust you and consider you as an authority in your field is by publishing articles and getting featured in different directories, blogs, or magazines. Even if you are not getting paid for the writing, you can get a link back to your site, your social media profiles, and get your skills noticed by people who are interested in the topic you are writing about.
Use Influencers
Social media influencers are some of the most valuable assets of startups. There are several online sites that allow you to connect with people who could potentially get your offers to reach thousands, or get you social media likes and followers. However, it is important that you evaluate the blogger, vlogger, or Instagram account before you ask for a shoutout or a mention, as some of these accounts will be automated, and there’s little or no engagement on the page.
Create Your Own Course to Build Reciprocity and Give a Face to Your Brand
It might be a good idea to create a Facebook group to share your knowledge and expertise with your followers and deepen the relationships. Once you have built reciprocity and provided value, you are much more likely to close the deal and make that sale. You can create a video course, offer training, one-on-one support, or simply make the most out of your personal skills to build meaningful relationships.
Building social proof should be one of the main elements of your sales funnel. Build a strong brand image and keep an eye on your reputation. Ensure that it is easy to find out as much as possible about your brand and business, so your prospects can trust you.
Nb. Collaborative post.
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